People spend substantial time searching the internet everyday for businesses, products, and services. You will need to be showcased in order to create a strong impression. Whether they found you through searching or through a link from one of your social media platforms, your website should be your first and main point of contact.
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Deniros needed a 180 degree refresh. They previously worked with a larger design & marketing agency that built a brand that worked for them for several years, but they decided they wanted to go in a different direction with different people. 'Simpler and smaller' was the saying.
We collaborated on a variety of things for Deniros, but when it came to the website, we wanted to tie in everything we worked on and keep it clean and again, simple for users.
We even dedicated a separate page just for their Specialty Pizzas giving users access to the complete ingredient list of each dish without the feeling of information overload.
Lots of white space, sharp edges, bold solid colored shapes, and a good subtle amount of mouth watering photography to wet any appetite! Yum.
The approach with Eagle Export Import Corporation (EEIC) was to create a website with tons of information and content, but one that does not make the viewer feel overwhelmed. We started with a short yet effective video on the front page showcasing a walk through of the "Junk Yard" followed by a description highlighting their expertise in the field with over 40 years of business behind them.
Since most of their clients are from Central & South America, it was agreed to that the website to would be bilingual written in both English and Spanish.
With a large handful of categories, and content we looked for ways to utilize white space with subtle yet effective relative visuals that matched the dialog found within each page.
To help tie-in some of the subtle visuals, we also created a catalog of pictures containing some of the equipment one would find to purchase in this massive piece of land called "The Yard".
Jesse needed a clean website for his practice that carried a lot of information, but at the same time he didn't want to make viewers feel overwheled when reading it.
Shortly after designing and finishing his logo, we carried the look and feel right into the website.
We also chose to go with all original photography work, with Jesse asking permission to a handful of his clients for us to come in and shoot during some of his sessions.
He needed everything done in a timely manner before making his move away from Buffalo, NY. He loved the whole process from start to finish and is currently working his practice in Salt Lake City, Utah. Kudos to Jesse!
Paul with Matthews Heating & Cooling wanted something minimal for his site, and we decided to go for a light and airy in it's color scheme. Being a family man himself, we wanted to highlight his passion in doing right by his customers directly on the front page, with a revolving door of pictures of beautiful family oriented photos.
On the front page of the site, users are able to choose between 2 options. The large "Let's Get Started" button on the home page takes you directly to a simple yet strong questionnaire that allows Paul to get a better sense of what the customer may need before he reaches back. The other button goes to the “About Us” page which welcomes the user to a large picture that again emphasizes their focus towards home & family being their priorities. Here, users can also take a deeper dive into their full set of services, handy-work, and testimonials.
We also agreed to create a short web commercial that he would be able to use online and on his social media pages. We ended up following Paul, the owner, and a member of his team to a job site, and cover their efficiency in the hard work put into the services they provide.
And last, but not least, we enabled a private portion of his site, that would allow Paul to log in, download, and digitally fill out a proposal on site while on the job.
There's nothing quite like the peace and comfort of your own home. That's exactly what we wanted to convey to Royal Flush AC & Heating website visitors.
Royal Flush doesn't just want to fix people's issues, but also teach and empower their customers in the equipment and services they ultimately decide to choose.
We worked with them closely on much of the shared dialog, and chose photography work that matched many aspects in what they specialize in.