People spend substantial time searching the internet everyday for businesses, products, and services. You will need to be showcased in order to create a strong impression. Whether they found you through searching or through a link from one of your social media platforms, your website should be your first and main point of contact.
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The approach with Eagle Export Import Corporation (EEIC) was to create a website with tons of information and content, but one that does not make the viewer feel overwhelmed. We started with a short yet effective video on the front page showcasing a walk through of the "Junk Yard" followed by a description highlighting their expertise in the field with over 40 years of business behind them.
Since most of their clients are from Central & South America, it was agreed to that the website to would be bilingual written in both English and Spanish.
With a large handful of categories, and content we looked for ways to utilize white space with subtle yet effective relative visuals that matched the dialog found within each page.
To help tie-in some of the subtle visuals, we also created a catalog of pictures containing some of the equipment one would find to purchase in this massive piece of land called "The Yard".
Ivy Rivera is a leading Psychic in the Western New York area. She has been studying Mediumship since she was a young girl, and now teaches others through her Ivy League Psychic Academy how to connect with those on the other side.
We went for strong visuals based on blurred forests, skies, and pathways anchoring each section as banners. We even plugged-in a real cool animation effect right on the front page to represent her amazing connection with people. The color palette we went for was purple, because of it’s alignment with the spirit world, paired with subtle hues of gold, and blues.
We made it super easy for her followers to view upcoming events, and classes connected to her Academy website, but was super proud of how her e-commerce setup turned out on her site. This was made in a way to keep it simple and approachable for her visitors to purchase several services and packages that she offers outside of her weekly events and classes.
Lastly, we created a really simple sub-footer that appears on every one of her pages, that clearly states important information that her visitors should know before requesting a reading from Ivy without out coming across obtrusive. It’s like we saw the future on some of this stuff!
Jesse needed a clean website for his practice that carried a lot of information, but at the same time he didn't want to make viewers feel overwheled when reading it.
Shortly after designing and finishing his logo, we carried the look and feel right into the website.
We also chose to go with all original photography work, with Jesse asking permission to a handful of his clients for us to come in and shoot during some of his sessions.
He needed everything done in a timely manner before making his move away from Buffalo, NY. He loved the whole process from start to finish and is currently working his practice in Salt Lake City, Utah. Kudos to Jesse!
There’s something about working with a person who is driven that helps drive you. Jolomi is that type go guy! He’s an actor, a musician, and a writer who was looking for an identity and a brand to build from scratch
One of things that we agreed on early in the design process was to make sure we create sections for each of his specialties. Each section would have complimentary visuals, and a strong statement to anchor each page. The idea here is to organically grow each section as Jolomi dives into his everyday, shares his work, experiences and new ideas that come to mind.
The Photography work for Jolomi was just as important as any of the other items we worked on with him. Even though we kept the look of the website free from distractions, we made sure the visuals stood out and popped. Each section had its own vibe, and identity. “The Writer” was more conscience in nature, and played off of nature to make it so. “The Musician“ was top colorful, fun, and artistic so we went for amazing murals found in the downtown Buffalo area as backdrops. Last, but not least was “The Actor”. Classy story-telling was the approach.
Here’s an example of the front page of one of his sections; “The Actor”. We wanted the viewer to imagine Jolomi in some sort of heist role getting the bag of money at the end of the movie. Absolute beautiful scenery for this final picture,… don’t you agree!
Paul with Matthews Heating & Cooling wanted something minimal for his site, and we decided to go for a light and airy in it's color scheme. Being a family man himself, we wanted to highlight his passion in doing right by his customers directly on the front page, with a revolving door of pictures of beautiful family oriented photos.
On the front page of the site, users are able to choose between 2 options. The large "Let's Get Started" button on the home page takes you directly to a simple yet strong questionnaire that allows Paul to get a better sense of what the customer may need before he reaches back. The other button goes to the “About Us” page which welcomes the user to a large picture that again emphasizes their focus towards home & family being their priorities. Here, users can also take a deeper dive into their full set of services, handy-work, and testimonials.
We also agreed to create a short web commercial that he would be able to use online and on his social media pages. We ended up following Paul, the owner, and a member of his team to a job site, and cover their efficiency in the hard work put into the services they provide.
And last, but not least, we enabled a private portion of his site, that would allow Paul to log in, download, and digitally fill out a proposal on site while on the job.
We wanted to do a couple of things right on the Sweat 716 website. It needed to be light and aerie, sleek and fast, and use minimal colors of grey with splashes of gold. The front page does just that! From there we then carried the look and feel over to the other pages.
Two of our favorite pages happens to be the two most important parts of the studio. The “About Us” page beautifully highlights the new space (can’t wait to see the rooftop photos once the weather warms up!), and of course the team. Their heart, and soul.
The “Trainers” page really showcases the overall depth in expertise of the entire team. We even made a quick way of booking “Personal Training Sessions”, and following them on their Instagram accounts right from each of their profiles.
Other pages to highlight on the website are the book & purchase sections. We made it super simple to find how to book your next class, personal training session, or even a massage! Not only that, but you can quickly purchase your packages right without leaving the website. All this is done in the background with the Mindbody platform tightly integrated. Be sure to check them out, and try out their 6-week challenge! Kick Ass!